Advantage West Midlands (AWM), together with regional business representative body, the West Midlands Business Council (WMBC), have recognised that the UK West Midlands is well placed to add value to major sports infrastructure projects, notably the 2012 London Olympics and Paralympics, and the 2014 Glasgow Commonwealth Games.
The question was: how to get businesses in the region ‘switched on’ to the opportunities available and make them aware of how to successfully compete for contracts.
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A specialist skills division of Arup, the global leader in engineering and construction design, was targeted with achieving growth by attracting external customers.
This was a new development as the division’s previous focus had been solely on serving the company’s own client-facing operations.
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GSL (now part of the G4S Plc group), was looking to identify and address the business opportunities arising from a major sports infrastructure project.
We helped GSL by analysing their business structure and key capabilities, across three business divisions and specialist business units. We then mapped GSL’s key capabilities against the potential clients (at multiple levels within the supply chain) to be found in and around the major sports infrastructure project. Finally we used our in-house database to map GSL’s key capabilities against the current, forecasted and projected contracts arising from the project.
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